BowerBird vs AdBlock
The other incumbent, same allowlist model.
What AdBlock does better
Familiarity and scale. AdBlock has tens of millions of users, a long track record, and support across more browsers than we reach.
Where BowerBird is different
Same three: no paid allowlist, no upsell, no all-sites request at install.
Side by side
| AdBlock | BowerBird | |
|---|---|---|
| Paid allowlist (Acceptable Ads) | Yes, on by default | None, ever |
| Site access at install | All sites | None |
| In-product upsells | Frequent | One Pro card in Settings |
| Finds the clutter for you | No | Yes (Pro) |
| Pricing model | Free with paid tiers | One-time $12, no subscription |
Which one to install
AdBlock and Adblock Plus run the same Acceptable Ads programme. Both have seen their store ratings fall on upsell behaviour rather than on blocking quality. We are not claiming to block better - we are claiming to ask for less and sell you nothing twice.
Hide your first annoyance free - no account, no subscription.
Get it free for Edge Get it free for FirefoxFree includes unlimited manual rules. Pro is $12 one-time, no subscription.
The part that is not a feature comparison
BowerBird asks for no site access at install. Ad and tracker blocking runs on rules the browser applies itself, so it needs none. Access to a single site is requested from your click, the first time you hide something there, and can be taken back in settings.
Hide your first annoyance free - no account, no subscription.
Get it free for Edge Get it free for FirefoxFree includes unlimited manual rules. Pro is $12 one-time, no subscription.